Sunday, August 7, 2011

"Butterfly Effect" In Financial Market

Investors were shocked by the sudden turn in market sentiment. A few determined market makers initiated a selling wave followed by day traders and then by individual investors with sideline cash. Trading volume surged on large capital flow into equity stock market on speculation. Both stocks and derivative products were trade heavily.

A slowdown in economy was known for some time without market panic. The sudden change in market may seem to be a surprise superficially. But market makers may have been planning since the end of June. The outcome of the expiration of Federal Reserve bond buying program did not result in investors selling. Market makers even attempt to prop up market on momentum buying twice. When the debt ceiling issue was resolved, market should settle down. But instead market makers use cash on hand to create panic with heavy selling. Market participants ran under herding behaviour. Again market makers made profit on market sell-off. The difference is a steep drop this time rather than a slow decline across several weeks last time. But in both case, market makers made significant profit.

This is an example of the "Butterfly Effect".

Market makers and day traders have been using news to create panic selling. Therefore profit should be realized within short time when the panic is stabilized. Since market markers and day traders bet with short positions and derivative products, the former have to be recovered soon while the latter can be held longer until expiration. Individual investors are using sideline cash to speculate and can also wait for market stabilization.

Market makers have taken the market by surprise last week. The economic condition should support the equity stock market to recover from panic selling. Also long term investors may find opportunities at this level.

The speculative trading portfolio does not anticipate that market makers would have enough confidence to short sell the market. Knowing in advance the S&P downgrade of US debt may have given market markers the confidence to create panic selling.

It is guessed that market makers should have finished with this round. Many investors are shocked by the fast drop and wild swing and remain standstill to watch the market. See if investors can recover some loss in the coming week.



Life in the Fast Lane: Ferrari Sales Surge in U.S.
Amid a generally blah spring for car sales, Ferrari just turned its best half year in history, with revenues up nearly 20 percent from the year before.

If the rich have done well in the past few years, the extremely rich have done extremely well. Ferrari North America President Marco Mattiacci notes that the number of high net-worth individuals grew last year and is back to the level of 2007. "What has changed is that people now want to spend, they want to enjoy life," he says.

But as with luxury brands, Ferrari may find that the greatest prospects for growth lie in China. Sales in China more than doubled in the first half of 2011.


The Slow Growth Economy Will Last For Years, Says Professor Lerrick
Because, Professor Lerrick says, the United States does not have an economic policy--and has not had one since Ronald Reagan was President. Instead, the United States has a social policy, one in which the government's goal appears to be to spread the wealth earned by the richest Americans to the rest of the country without promoting private-sector growth in the meantime.

U.S. Economy Running at ‘Stall Speed’
“We’re not looking at a recession yet, but we’re at a tipping point,” Gross said yesterday in an interview on Bloomberg Television. “We’re at what we call a stall speed in which corporate profits don’t grow, jobs aren’t created,” said Gross, who is based in Newport Beach, California.

The U.S. economy is “very close to stall speed” and the Fed may need to consider signaling a longer commitment to low interest rates, according to BlackRock’s Fisher, who is based in New York.


Two-year Treasury yield drops to a record low
Treasury prices are jumping, sending the yield on the two-year note to a record low, as investors buy U.S. government debt in search of safety.

The yield on the two-year Treasury note fell to 0.29 percent from 0.34 percent late Wednesday. Earlier in Thursday trading, the two-year yield fell as low as 0.265 percent, an all-time low.


QE3 Is Coming, But Won’t Save the Economy: Lance Roberts
Stock indexes continue to tumble Thursday, with the S&P 500, the Dow and the Nasdaq falling more than 2 percent.

Roberts is of the mind that the Fed will step in to help stave off another recession, but the potential for it to work after QE1 and QE2 is not great due to the law of diminishing returns.

To top that off, he says markets, not consumers, will feel all the benefits if QE3 should come to pass. Consumers will actually take a beating because commodity prices -- oil and food prices -- will jump as the Fed pumps more dollars into the economy.


Gold Rises to Record on Haven Demand Amid Equity Slump, Currency Turmoil
Gold futures rose to a record $1,684.70 an ounce as turmoil in financial markets boosted demand for the precious metal as an investment haven.

“The geopolitical backdrop is inherently bullish for gold,” Matthew Zeman, a strategist at Kingsview Financial in Chicago, said in a telephone interview. “As risk appetite wanes, people have been piling into gold and Treasuries. Yields are so low that the only alternative is gold.”

The Federal Reserve has completed two rounds of so-called quantitative easing and kept its benchmark interest rate at zero percent to 0.25 percent to bolster the economy.


Fear on the Street: Inside the Stock Sell-Off
Stocks posted a severe drop today, with the Dow Jones Industrial Average falling 4.3% and the Nasdaq crumbling over 5%.

By the end of the day there were few places left to hide. Gold, silver, crude and yields on Treasuries all fell sharply as traders looked for safety and were met by nothing but falling prices.
Corporate America is sitting on record amounts of cash but is refusing to make new investments with so little end demand for its products. Consumers and corporations are hoarding cash, and the economy appears to be seizing.

Today was the first sign of fear stocks have seen in a year. To paraphrase Churchill, that may not be the beginning of the end of the selling, but it's the end of the beginning. It's extremely unlikely we're going to see good economic news anytime soon.

Take hope for a quick economic recovery out of the equation and ask yourself this: If you woke up tomorrow and stocks were set to open down another 1,000 points on the Dow, would you buy or sell? Whatever your answer is, you'd be well served to consider doing it a little bit at a time now.

Trying to "call the bottom" by going all in at once is a fool's game. Be patient, be calm and tune out the panic. In a market this volatile, prudence is the only rational strategy available.


Wall Street plunge could worsen economy's troubles
The two-week plunge in stock prices is signaling economic anxiety, but it's also compounding the problem: Lower stock prices are shrinking Americans' wealth, rattling their confidence and making them less inclined to spend.

And employers may become even slower to hire.

Luxury retailers like Tiffany & Co. and Saks Fifth Avenue have remained a bastion of strength. They benefited from a stock rally that started a year ago and made wealthy households even wealthier and willing to spend. MasterCard Advisors SpendingPulse says its index of luxury sales at restaurants, food boutiques, department stores and clothiers, surged 12 percent last month.

Traders are losing faith in the creditworthiness of debt issued by a growing number of countries and in the banks that hold it. That's causing banks to charge each other more money for overnight borrowing. It's also making short-term credit harder to get, traders say.

One sign of jitters: The yield on the one-month Treasury bill fell into negative territory on Thursday. That meant that lenders would, in effect, pay the U.S. government to hold their cash. Market participants said the falling Treasury yields show that investors still regard U.S. debt as the safest place for their money.


The Government Can’t Save the Market This Time
For anyone who followed the market crashes of 2000-2002 and 2007-2009--especially the crash of 2007-2009--the 512-point drop in the Dow feels awfully familiar.

And as those market crashes reminded us, the downdrafts can last a lot longer and be a lot more severe than most people initially think. (They can also reverse themselves quickly and unexpectedly, and maybe that's what will happen this time. We can always pray.)


Investors looking for answers after wild week
A nerve-wracking week punctuated by the biggest stock market plunge in three years has left investors with more questions than answers -- and considerably less money in their portfolios.
Here's some guidance to help sort out all the mixed messages:

1. Don't panic
The volatility is dramatic and the TV anchors used phrases like "bloodbath on Wall Street." Yet despite the eyebrow raising market statistics, it's important for investors to keep a level head. Don't lose sight of your investing goals -- a key component of which is considering your time horizon.

2. Stocks on sale?
Historically the stock market is the best means to ensure that your savings outpace the rise of inflation -- though that's been minimal in recent years.

Despite the market downturn, corporate earnings are healthier and better able to endure an economic slump than they were three years ago. Earnings for the second quarter are still on pace to post a record high.

3. Play defense
When the economy gets tough investors typically flock to large companies with strong balance sheets. That's because these companies have the reserves and track record of being able to ride out economic downturns. Investors are drawn to the stability of their reliable earnings.

4. Bonds Overbought.
Investors have continued to pour into U.S. Treasury bonds for safety even though they have lost considerable allure as an investment. Heavy demand pushed the yield on the 10-year Treasury note to 2.42 percent Friday, its lowest of the year.

5. Mixed international outlook
Fund managers still advise keeping a portion of your portfolio in international investments. But the worsening debt drama in Europe makes it worth checking your holdings to make sure you're not over-reliant on companies in developed countries. Emerging markets have delivered impressive gains for international investors for years and promise to continue to do so over the long term. They too, however, have had their issues lately.

6. Shelter money in cash?
Shifting a portion of your money to cash or low-risk investments like money-market mutual funds can ease a potential hit from the stock market.

失意終極會考 中六生轉報毅進

【明報專訊】隨會考成絕唱,主要為中五生舉辦的毅進計劃,昨早在九龍灣舉行最後一屆聯招日。部分去年在末代會考中英文不及格的學生,今年升中六後再戰「終極補考」以升讀大學,可惜放榜仍然「肥佬」,9月面臨輟學無法升中七,昨紛紛轉報毅進另謀出路。有中學校長擔心他們會感氣餒,協助學生報讀其他課程。

今年毅進課程接受網上申請,昨日在九龍灣舉行的現場聯招日人數,只及去年約3%,只得884入場人次,至今報讀人數有2028人。

校長憂同學氣餒 助報課程

由於今年終極會考是最後一屆補考機會,去年會考中英文不合格的學生,若升讀中六後再補考,必須把握機會闖關,否則明年即使報高考,也不符合聯招申讀大學的最低要求。

昨在場報名毅進的中六生歐陽同學及陳同學表示,去年會考獲5科合格,英文「肥佬」,獲原校升讀中六,但今年再戰終極會考卻仍然「肥佬」事與願違。兩人預計,9月無法再回校讀中七,惟有讀毅進以繼續升學。陳同學稱,找兼職時已明白學歷的重要,望藉實務課程換取會考中英文合格的資格,但擔心明年新學制後的銜接問題。

廠商會中學校長麥耀光表示,有邊緣成績學生去年以14分、英文不及格的成績升上中六,但在今年會考仍無法過關。麥校長說,可讓同學完成中七課程,但只能頒授修業證書,擔心有關學生無法與其他預科同學一起升讀大學,會感到氣餒,因此會協助這些學生報讀其他專上學院或毅進課程。

承諾考IELTS TOEFL 可增錄取機會

學友社學生輔導中心總幹事列豪章亦指出,過往的邊緣考生,若學校讓他繼續留讀中六,會有多一次機會重考,如今考生卻要另覓出路。列豪章建議,邊緣考生成績普遍達13分,除毅進外,部分副學士或文憑課程會小量收取這類學生,建議面試時應具體承諾改善不足,如考取IELTS或TOEFL資格,增加錄取機會。

今屆毅進計劃,由8間院校提供189項課程選擇,預計有4000人報讀,有在職人士亦趕在轉制前到場趕坐「尾班車」。港專毅進課程主任謝若瑟稱,預計今年只有200至300人報名,較去年人數減少近八成,而會考生比率也較少。明愛、港專及浸大持續教育學院等,也會開辦基礎或文憑課程,讓同學在明年完成毅進後,可在新制下繼續銜接副學士或高級文憑等。

Friday, August 5, 2011

S&P downgrades US credit rating from AAA

WASHINGTON (AP) -- Credit rating agency Standard & Poor's says it has downgraded the United States' credit rating for the first time in the history of the ratings.

The credit rating agency says that it is cutting the country's top AAA rating by one notch to AA-plus. The credit agency said late Friday that it is making the move because the deficit reduction plan passed by Congress on Tuesday did not go far enough to stabilize the country's debt situation.

A source familiar with the discussions said that the Obama administration believes S&P's analysis contained "deep and fundamental flaws."

Thursday, August 4, 2011

終極會考狀元摘4A3B

被稱為「終極會考」的最後一屆中學會考補考今日放榜,今年有2.6萬人應考,一名女考生以4A3B成為「終極會考狀元」,另兩名中六男生取得3A成績。應試者中有30多人是1978年首屆中學會考生,為人生留下紀念。今日過後,會考正式走進歷史,明年起由配合新高中的中學文憑試取代。

逾30首屆考生再考 但求有始有終

終極會考只限自修生報考,約有2.9萬人報考,最終26,573人應試。84%考生曾應考去年末代會考,40%是中六生。今年只辦22科考試,較去年少17科,英文科最多人報考,其次是中文科,分別有2.16萬和1.33萬人應考,但分別僅209人和50人取得最高的5*成績。

43人報考10科,但只有12人完成十科,無人取得10A(或5*)成績。最佳成績是一名報考7科的女生,取得4A(或5*)3B;另有兩名分別考5科和4科的中六男生同時考獲3A。今年最年輕考生13歲,是一男一女中學生,各只考一至兩科;年紀最大考生65歲。

最小13歲 最大65歲

由於應試人數僅為過往會考的四分之一,考評局秘書長唐創時昨在記者會表示,各科評分與兩科語文科一樣採用水平參照,棄用拉曲線,由專家依考生表現,參照過往資料,評定各科各評級所需的分數,以免因人數少而造成不公。

考評局1978年接手舉辦會考,今年有30多名當年考生為求有始有終而應考,也有屢敗屢考的會考常客。

考五次盼湊五科及格

50歲的張友萍是其中一名終極考生,這次已是她第五次應考,只考中文一科。她昨出席商場活動時表示,去年英文和商業及格,但中文科「肥佬」,希望這次及格,連同81、83、84年三次會考取得及格的數學和會計兩科,湊夠五科及格。

「細個唔識得讀書,大個先知讀書可貴。」直至去年,她有感會考已屆末代,毅然重拾書本。為應付今年考試,她報讀夜校,平日與80後同學赴自修室溫習,「家人好支持,先生經濟上支持;兒子都好支持,我唔識嘅時候好樂意畀我問」。她又打算與將升讀中六的兒子,明年一起報考中學文憑試。終極會考生成績即使優異,今年也不會有公營中六預科學位升讀。明年高考是末代高考,後年的補考將是終極高考。

終極會考資料

報考人數:約2,9000人
應考人數:26,573人
考生年齡:13至65歲
最多人應考科目:英文,21,559人
最少人應考科目:科學與科技,11人
獲至少一個A或5*人數:490人
最佳成績:4A(或5*) 3B
任何 5科及格人數:665人
舉辦費用:6,475萬元,其中4,181萬元由政府資助
資料來源:考評局及立法會文件

Wednesday, August 3, 2011

港版三中三 [六合彩騙局事件] 市場營銷智慧剖析

簡介
港版三中三短片宣傳六合彩騙局事件是指於2011年5月4日在YouTube流傳的一段聲稱是《港版三中三技術》的新聞發佈會短片。該短片分成兩段,全程以粵語旁白,片長約九分鐘,聲稱能以電腦推測六合彩結果,保證十期六合彩至少會中六期,呼籲有興趣者登入網站,用900至13,800元入會,即可在每期六合彩搞珠前,取得預測的中獎號碼。

非法六合彩網扮港官員 馬會報警促刪短片
【明報專訊】內地一個聲稱可預測六合彩結果的不法集團,近日在網站上載了一條模擬記者會片段,找人扮演香港康文署長馮程淑儀、創新科技署長王榮珍和馬會高層等,聲稱網站的預測準確及合法。馬會澄清該片段與馬會無關,已經報警,並要求盡快刪除短片。警方表示會了解事件。
馮程淑儀看過片段後接受查詢,表示感到很無辜及啼笑皆非,強調片中的「官員」並非她本人,六合彩不會是康文署負責,呼籲內地民眾不要相信。

港人沒中招 警難執法
立法會議員涂謹申指出,除非有港人中招受騙,香港警方才有治外法權可以調查案件,但若主謀在內地,而網站設於外國,內地也需要跟該國有司法互助協議。他又說,這種手法並不新穎,數年前亦有日本人收到單張,指可代購香港的彩票,單張上並印有聲稱是香港官員頒發支票予中獎者的相片,最後日本和香港警方都作調查,證實單張並非由香港寄出。

近日在YouTube等網站流傳的短片,對白全為粵語,片段聲稱有一種可準確預測六合彩的技術,召開新聞發布會,並邀請了8名嘉賓出席,聲稱台上嘉賓包括康文署長馮程淑儀、創新科技署長王榮珍、馬會副主席,甚至有一些根本不存在的香港六合彩推廣中心、博彩娛樂應用研究中心及香港慈善基金會等代表。
片段為營造墟冚場面,更特別把國務院召開記者會的片段剪接過來,報稱活動吸引中外百多名記者採訪。

訛稱可獲貼士 入會費900元起
該片段用來招攬會員,聲稱付費入會就可在每期六合彩攪珠前數小時得到3個中獎機會極高的號碼,入會費由900元起,片段又多次強調,技術得馬會和特區政府認可,並獲授權在內地網上銷售。然而片段錯漏百出,開首的英文新聞名稱已誤寫為「breken reporat」(應為Breaking Report),之後「馮程淑儀」回應「記者」提問時,稱香港六合彩要7個號碼全中,才獲一等獎,明顯與事實不符。有心水清的網民更指出,原本在台下提問的記者,之後又變身成分享「成功經驗」的市民。

馬會保留追究權利
馬會昨表示,對短片中含有虛假資料及人物深表關注,已即時通知警方,並要求YouTube盡快刪除該短片,保留追究責任及要求賠償損失的權利。馬會又說,從未委任或授權任何人士或機構在香港或香港以外地區刊登廣告、招募會員以接受六合彩的投注,亦不會以任何形式提供或要求顧客購買「貼士」或「預測服務」



“港版三中三”背後的市場營銷智慧 - 理論篇
《轉載》
平心而論,從市場學(尤其是直銷 - Direct Marketing)的角度看,港版3中3的確做得不錯,因為很多優秀的市場推廣策略都在裏面出現。而作為一位市場顧問, 即使明知道這是一個騙局,我還是會讚嘆這些市場策略。

如果只因為它是一個世紀最攪笑的騙局而笑笑就算的話,你或許會錯過一些基本的,卻十分重要的市場推廣策略。如果你能運用這些策略,它能輕易地讓你的生意利潤提升25% - 50%。現在讓我帶你看一下港版3中3究竟用了些什麼市場推廣策略:

- Video(短片):看一下你周遭的,做小生意的人,有哪一位真正利用了短片去推廣產品呢?短片的價值在於它能在某程度上讓觀看影片的人和拍片的人互動,而不是單純的用一些艷麗的圖片或者性感的女人去吸引眼球。片中用新聞報道的手法,令我們覺得在接收信息(看新聞),而不是賣東西給你,因為他們知道很多人會抗拒“被銷售”,卻不介意看新聞。 片中的記者會場(國務院於人民大會堂)和訪問都讓我們感到正在參與一個新聞發佈會/記者會,所以你是在接收”新聞“,這些做法都可以減低你正在“被銷售”的警戒心。

- 權威(Authority)和可信性(Authenticity): 權威能增加信任感。如果有一位陌生人向你說:“買這個,買這個能讓你變有錢”,你可能當他是瘋子。但如果這一位陌生人是某某局長/署長的話,可信性(至少看起來可信,因為是局長說的)就會不知不覺提高。片中充份利用這種權威,所以你會看到很多所謂“高官名流”聚首一堂,為你帶來一些“重要消息”。而且還怕你們不相信,甚至憑空”創造“一些權威出來:香港政府特別參議員,亞洲博彩娛樂投資有限公司副總裁,香港六合彩推廣中心,香港博彩娛樂應用研究中心,香港慈善基金會副會長。如果對香港的政府架構沒什麼概念的話,還真的會相信呢。

還有,片中有來自世界各地(那一長串的地方就不說了。。)的記者“雲集”在這個記者會。既然各地記者對此也“大表興趣”(這麼多人。。。),這該是很重要旳東西/產品/服務。

- 準確的,有效率的標題(Headline):標題是客戶最初見到的文字。包含優點,簡短卻”給力“的標題能引起大多數人的興趣。港版三中三的標題是:一夜致富不是夢。細看這個標題,你就會發現這個標題擬得有多好:夠簡短,容易勾起好奇心,引起絕大多數人的潛在慾望(致富,而且是短時間之內),而且這並不困難(不是夢)。這夠震撼吧。見到這個標題之後,大部份的人會想:怎麼做 (How?). 這個標題也能令人希望“看看這是什麼”,而不是掉頭離去。

- 目標市場:標題也有另一個含意,就是這個產品針對的並不是“所有人”,而是那些:買了很多期六合彩卻不中,希望快破滅了,但仍想一朝發達的人。這些人會去四出尋找一些簡單,有效,便宜而且可以大幅提高中獎機會的東西(比如電腦程式,扶乩,求神問卜等)。至於那些只是偶爾買六合彩,把六合彩當娛樂而不執着的人,並不是港版三中三的目標“客戶群”。因為這些人已經嘗試過不同的,提高中獎機會的方法卻不成功,所以他們”特別謹慎“,不會再隨便嘗試新東西。這也是為什麼要放這許多“權威人仕”增加可信度的原因(這些人都推薦這產品了,它該是一個優秀的產品)。

- 優秀的產品:他們告訴你:這是一班“國際級的專家研究隊伍”(就是我們一家人)用”最前沿,最深入,最先進的研究技術研究了10年以上(看了10年六合彩)“,“運用了數據統計,機率統計,波色規律(?)學(就是憑老子的感覺)”,”以超級電腦(我家看A片的那台WinXP電腦)計算”出六合彩的結果(好吧,只有三個字。。。)。先別說那3個數字是怎麼來的,但這就是他們的USP (Unique Selling Proposition, 市場定位),也是他們與眾不同的地方。那,老闆們,貴公司的定位又是什麼呢?最重要的問題是:為什麼人們要向你購買,而不是其他人呢(Why should people buy from you, but not others?)?你的產品/服務有”最前沿,最深入,最先進的研究技術“嗎?你為顧客帶來了能“計算”的結果嗎?你的產品能”保證”帶來某些結果嗎?

- 預先回答反對的問題(Answering Objections):片中用了“記者提問”的方式去回答那些對這個產品仍抱有疑問的人的問題。記者的提問,也是對產品有興趣的人的問題。當然,事前要有些熱身:

最初的問題是:

- 六合彩是預定結果嗎?

- 香港和大陸的六合彩有什麼分別?

熱身問題的原意是:最初的問題的解答必須正確。既然最初回答的數條問題是“事實”,那後面的問題的可信度又會高一點。不過,那位“馮太”也把答案答錯就是了。。。。

然後就是產品本身的問題:

-港版三中三的中奬率為何?

-在哪裏能購買港版三中三?

問題的數量與銷售量可成正比。預先解決的問題越多,就能讓越多人信服。如果在這裏再加多1-2條問題的話,我相信對銷售效果會有更多良好的影響。

- 這是有錢人不想讓你知道的秘密:這裏的想法是:有很多“行內人”對這種技術十分忌憚,不想這產品令“行內人”蒙受損失,所以想“出高價”(後文你會知道為什麼這很重要)買斷這個產品,但因為我是好人,我想讓大多數人“奔小康”,所以我拒絕了這些邀請,我是站在你那一邊的,與那些不想讓你知道致富秘密的“行內人”不同。這是利用同理心的一種方法,能大幅提高大眾對此產品信任度。而因為這是一個“秘密”,所以也在某程度上提高人們對此產品的好奇心:我好想看一看這是什麼秘密。。。

- 方便獲得:這個產品能輕易獲得:網上銷售,而且還是已經在賽馬會“合法”注冊呢!這裏的暗示是:你可以足不出戶,舒舒服服地在家裏一夕致富。你只要能上網就可以了。還有什麼方法比這種簡單,容易和有效的致富方式更令人心動呢?

- 會員制度:港版三中三的商業模式是這樣的:你給一筆錢,他會定期給你一些天知道是從哪裏來的數字。換言之,這不是一次性的產品,而是會員制的服務。這樣的話,騙徒就能每個月定期收到大筆會費,他們只需要“隨機”給你三個號碼就可以了。你能利用會員制度去為你的生意帶來持續性的收入嗎?

- 推薦信 (Testimonials): 好了,就算我不明說,你也知道那些“顧客”也是假的。這裏的重點不是他們的真假,而是:為了讓你相信我們是“玩真的”,我就找幾個與你有相似點的“顧客”來告訴你我的產品有多好。

關鍵字眼是:與你有相似點的“顧客”。就如剛才所說,港版三中三的目標顧客是怎樣的一群人,所以這裏就把那些人找出來去說服你。因為那些“顧客”與你相似,所以就在某程度上引起了目標顧客的“同理心”:我與你一樣,在之前都把錢浪費掉了,但現在有港版三中三,我現在發達了,你也一起來“加入成功的行列”吧。

- 立即行動 (Call To Action): 片段末段的女子在總結的時候再三強調立刻到那個網站申請,並且認明網址不要去錯(雖然最後還是錯了。。。囧),但是要求卻清楚不過:到我們的網站登記吧。這種清楚,簡明地說:“去做這個,現在!”的表達方式解答了:“接下來該做什麼?”的疑問。試問,又有多少網站,企業(無論大小),會清楚讓他人知道接下來我們要做些什麼呢?
- 病毒式營銷效果(Viral Effect): 我實在不喜歡這個字眼,但在這裏卻適合不過:透過使用youtube(在大陸的話就是其他視頻網站),短片的散播速度前所未有地快。人們爭相分享這個“重要消息”(對香港人來說是茶餘飯後的笑話),然後一傳十,十傳百。這種傳播方式不僅非常有效,而且免費。

在這裏我並不想教你行騙,也不會做這件事,但是,如果是我的話,我會再加多兩個營銷策略:
1. 免費試用:有興趣的客戶可以免費登記,即可獲得x期數字。此舉能把風險從客戶轉到企業上,客戶毋須負任何風險,就可以放心使用產品。如果客戶滿意,則自動在x期後收費。(不過,因為港版三中三的數字是”隨機”的,客戶又怎會滿意。。。)

2. 優惠截止日期:設置一個期限(比如一星期以內),網站將開放注冊會員。一星期後則關閉登記服務,不再接受新會員登記。這種做法可令人有一種”資源不多,要買快手”的衝動。那將令會員登記人數大增。

就這樣,一個無法騙到香港人的騙局,卻包含了這許多的營銷策略。這也是我希望能與你分享的一些智慧,也希望你能把這些智慧用在正途上。也想讓你知道,把利潤翻幾翻其實並沒想像中困難。

P.S.

- 有些朋友可能會想:這只是大陸人做的短片,當他們做這個東西騙人的時候又怎會想到這許多策略呢?嗯,你知道嗎?你是對的。我也認為他們根本沒想得這麼透徹。可是,這裏面的某些想法(權威,可信度,推薦信等),都是很多企業裏的行銷部門沒有做的事。他們或許沒想到這許多,但是裏面還是有些東西想讓你學學。

【Animals Farm】Animated Movie Based On George Orwell Fiction 1954

Animal Farm is a British animated film by Halas and Batchelor, based on the book of the same name by George Orwell. It was the first British animated feature released worldwide, which, despite the title and Disney-esque animal animation, is in fact a no-holds-barred adaptation of George Orwell's classic satire on Stalinism, with the animals taking over their farm by means of a revolutionary coup, but then discovering that although all animals are supposed to be equal, some are more equal than others.

內地網稱有六合彩必中號碼

以下是港版三中三的網上廣告內容: (請各位切勿盡信)

實力是信譽的保障,強料的民心!早日跟蹤此料,早日實現你的夢想,早日幫你擺脫輸錢的日子,不欺不詐、良心為本、客戶至上、誠信第一 一份必贏的猛料定能給大家帶來好運!也給大家帶來財富!我們雄厚的實力讓您豪宅-靚車已不再是夢.當你看到本料,那就是你收的雲開見明月的一刻!你只需要堅信本料擁有雄厚­的實力能夠幫助你脫離輸錢的苦海!你現在只需拿出勇氣再向前走一步,財富和幸福便和你握手!光明燦爛的日子一定是屬於你的.迷失的彩民朋友拿出勇氣向前邁出一步吧!
我們的目的只有一個:幫助大家以最少的支出獲取最大的利益!希望我們的付出能起到一個抛磚引玉的作用!

下注方法可以分為五注:1.三中三為一注! 2.三中二為一注! 3.三個平碼一個為一注!

如果無法立即播放,請等视频缓冲到10%,再用鼠標左键点击视频左下角__的三角形播放符号

即可立即观看!___谢谢大家长期来对本技术的支持!合作愉快!

實力是信譽的保障,強料的民心!早日跟蹤此料,早日實現你的夢想,早日幫你擺脫輸錢的日子,不欺不詐、良心為本、客戶至上、誠信第一 一份必贏的猛料定能給大家帶來好運!也給大家帶來財富!我們雄厚的實力讓您豪宅-靚車已不再是夢.當你看到本料,那就是你收的雲開見明月的一刻!你只需要堅信本料擁有雄厚­的實力能夠幫助你脫離輸錢的苦海!你現在只需拿出勇氣再向前走一步,財富和幸福便和你握手!光明燦爛的日子一定是屬於你的.迷失的彩民朋友拿出勇氣向前邁出一步吧!
我們的目的只有一個:幫助大家以最少的支出獲取最大的利益!希望我們的付出能起到一個抛磚引玉的作用!

下注方法可以分為五注:1.三中三為一注! 2.三中二為一注! 3.三個平碼一個為一注!

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繼港版三中三後,內地彩網冒香港金管局騙財


網上對六合彩中獎變空寶